Number of cover letters included in the review
We recommend structuring your cover letter as follows: "Why me?", "Why consulting?" and "Why firm X?" The first two paragraphs of your letter won't change between the different firms you apply for. But your last paragraph will. What we typically do with clients is that we write the "Why McKinsey?" paragraph with them. And they then adapt that paragraph to their other cover letters. If you want us to, we can check these new paragraphs at a high level but we can't do in-depth edits.
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